Of course, the next touch points in the customer journey are likely to be your product or service pages. All of our product pages feature a pull-out quote from some of our happy customers to demonstrate the worth of our services. Every bit of positive reinforcement you can give will coax your customer closer to the finish line. Social media is a great place to exert some social proof.
The trick is to share testimonials on your social channels that tap into the pain points of your audience. You can actually use social media for discovering those pain points by monitoring hashtags and topical discussion threads. LinkedIn is a great tool for gauging B2B opinions. You could also set aside some budget for boosting your posts or creating paid adverts that get your testimonials in front of a bigger target audience.
Check out this example below from American self-publishing platform Lulu Press. Back in , Oculus was a little known maker of virtual reality hardware. Part of their approach was to produce a video packed with testimonials from industry influencers and software houses. It worked. Customer testimonials can move the narrative on without you sounding like a broken record.
One super-effective way to encourage customer engagement and gather meaningful feedback at the same time is to create an email survey campaign.
With a compelling subject line and the right questions, you can gauge what your customers really think of your brand and what you have to offer. They get the chance to relay their thoughts, you gain valuable insights and — as a welcome bonus — you have a legitimate reason to then share their opinions in follow-up emails.
First, touch base with your customer to ask permission to feature their testimonial. Either way, the aim of the game is to tease out the issues they faced, the solutions your brand was able to offer, and the results they enjoyed after using your product or service. Happy days! But how are you going to show them off to your customers? A dedicated testimonials page, of course. You can make this as flashy or low-key as your design skills and budget allow. The power of a customer testimonial is an incredible thing.
And with the ever-growing popularity of social media sites, sharing those customer testimonials with a worldwide audience couldn't be easier. Are you on the fence about adding customer testimonials to your website? When you combine the influential power of customer testimonials with the convenience and function of social media, email marketing, and purchased ad space, a comprehensive message about how great your business truly is can be shared among your local, regional, national, and even international audiences.
To learn about the many creative ways to share customer testimonials with your clients, talk to our web marketing experts at Neon Goldfish. The important role testimonials and reviews play: If you can assemble a group of people who want to rave about you, you build credibility.
Search for:. Words, words, words What's a marketer to do? Leaving so soon? As a parting gift, please take this nice quote with you However, an example that features a widely known brand or an easily identifiable personality may make an even bigger impact on your audience.
Fail to use them in your sales strategy, and you could be leaving countless conversions on the table. Content Creation 5 min read. Content Creation 4 min read. How to Source the Best Testimonials Testimonials come in all shapes and sizes, so choose examples that truly help you meet your sales objectives. Subscribe to our Newsletter. I would like to hear about other content marketing ideas and offers.
This field is for validation purposes and should be left unchanged. Schedule A Call. Scottsdale, Arizona N. Industry Experience Finance Technology Travel.
0コメント