Dvai Ghose, an analyst with Canaccord Genuity, said wireless providers are being forced to be creative about how they market cellphones. Buying one is "a much less sophisticated decision now," he noted. But he said he hasn't seen strong evidence that the retail partnering strategy works - that consumers, for example, will toss a cellphone in with their groceries or their Friday-night movie rental.
Wireless providers have struck deals to distribute their cellphones in retail outlets:. Public Mobile: Gateway Newstands, Loblaw. Follow Iain Marlow on Twitter: iainmarlow Opens in a new window. Tom Li - October 28, Tom Li - October 27, Coffee Briefing, Oct. Pragya Sehgal - October 26, Google Pixel 6 series the first to be certified on Rogers standalone Tom Li - October 25, Popular Stories This Week. Data on 25, current and former employees may have been stolen in TTC attack. Cyber Security Today, Nov.
But Telus said that should not set a precedent for its Mobilicity bid. Rogers, the market leader, has more than 9 million subscribers. The bid may not mark the end of consolidation in the cut-throat industry ahead of another auction of airwaves due to start in November as demand explodes for speedy streaming of video and other data-heavy applications.
Another of the startups, Wind Mobile, may also be looking to sell itself. Main Menu Search financialpost. This advertisement has not loaded yet, but your article continues below. We apologize, but this video has failed to load.
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